Like any meaningful marketing tool, compelling videos contain a clear corporate identity and marketing focus. What your audience hears …… is no less important than what they see. And audiences always react positively to productions that feature crystal-clear language, a dash of wit, and the visual magic to prove the benefits of an offering.

Over the past few years, the cost to produce a video has fallen considerably. Many businesses are still hesitant to commit, despite the fact several major studies have conclusively shown that videos are the most potent form of communication.

Indisputable Powers of Video

Studies reveal that people remember 20% of what they hear, and 30% of what they see. When image and sound are combined, as in a video, the retention rate is 70%. The more people remember, the more likely they are to purchase.

Here’s more proof: 72% of all customers are more likely to make a purchase when video is used. And the buying decisions are faster. An effective video creates an emotional impact on people, while providing a better understanding of the subject.

Tencrows Media Group’s substantial experience in television programming and corporate presentations are evident at every stage of production. We listen closely to our clients, and develop messages that speak directly to target audiences. In addition to corporate videos, Tencrows has produced packages for:

	Service and Training Videos		Television Commercials
	Outdoor Adventure Shoots		Conventions / Conferences
	Special Events		Infomercials
	Tribute Shows		Industrial / Manufacturing

More and more videos are finding their way onto CD-ROM business cards. For more information on this remarkably versatile tool, click here.